Course Outline
This subject will focus on:
- Developing a working familiarity with key industry software packages for creative design
- Reflecting critically on design components and generic characteristics
- Refining your skills in textual analysis of print-based and audio-visual texts
- Evolving case-studies that demonstrate links between product, audience and institution
- Understanding contemporary debates about the impact of the mass media
What you can expect to do:
- Research, design and produce a range of still-image and moving-image media artefacts
- Use digital technologies and software to express your creative ideas
- Attend film screenings, view and analyse still-image and moving-image media text
- Work co-operatively in audio-visual production team
- Analyse the changing representations of the media over a period of time
Units Taught:
|
AS-level (taught in Year 1) |
A2-level (taught in Year 2) |
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Unit 1: Foundation Production Portfolio of print-based work, blogged commentary and multimedia evaluation. |
Unit 3: Advanced Production Portfolio of moving or still-image work, blog and multimedia evaluation. |
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Unit 2: Key Media Concepts – case-studies in audience and institution; and a textual analysis. |
Unit 4: Critical Perspectives – including a theoretical evaluation of production work and one contemporary media debate. |
Method of assessment:
Assessment at both AS-level and A2-level is 50% by examination and 50% by coursework. But you should note that 50% of the A2 examination is focused on writing about your own production work from theoretical perspectives, so this means 75% of the A2 marks are associated with your production work.
